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The light placement for professional product photography is based on the expertise of the photographer. After setting up the background, one has to plan how the product needs to be highlighted. Putting together the background setting and product under correct lighting is where experience counts.
Professional photographers use mainly two kinds of lighting – continuous versus strobe lighting. Continuous or hot lights spread even and constant light across the studio. So, the photographer may use LED panels, fluorescent mercury vapor tubes, or incandescent tungsten bulbs. Continuous lights provide steady light, but what about moving products?
Sharp and focused images require instantaneous bursts of light. Therefore, strobe lights are preferred when one needs to dial the intensity of light up or down. Strobe lights are also known as “flashes” that have Xenon vapor tubes with high-voltage capacitors.
While hot lights cannot be fine-tuned, strobe lights make this possible. They can also adjust the aperture to control the product’s look in unison with the lights moving around the product. A great deal of work is put into maintaining the fall-off and shadows drawn around the object.
Get the Best Lighting Effects for your Products
Ether Arts Studio based in Atlanta, GA, has the best professional product photography experts in their team. As they value their customer’s passion for their business, Ether Arts believes that all products deserve the perfect lighting. Those aiming to hit the market in a big way can do so with the ideal lighting during product photography.
EtherArts product photography pricing services start from $15, depending on the time required to complete the project. Their packages range from simple to reflective and Amazon photography, among other types.