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Did you know that more than 52% of product searches are done on Amazon? That’s more than on Google. That is why increasing your brand product’s visibility on Amazon is super important. How do you go about improving your brand’s presence on this massive e-commerce platform? Think Amazon keywords.
Keywords are the search terms that users type in the search bar to find their product of interest. For example, if you want to buy a set of multi-colored marbles, you are likely to type colored marbles/marbles/glass marbles, etc.
If you can identify the keywords that customers are using to search for products you sell, that’s progress!
So, relevant search terms or keywords are the primary steps to getting your product listed on the first page of Amazon. There’s another step too, and that is to get your product professional photoshoot done, following Amazon rules and regulations.
Hire an Amazon photographer
While you acquire website product photography services, make sure to take an Amazon photographer on board. Atlanta-based photo studio, Ether Arts, has a team of product photographers. They specialize in clicking branded products that need a listing on e-commerce platforms.
A professional photographer knows the exact lighting and angles your products need to stand out. Also, when it comes to Amazon, amateur photos from a smartphone won’t do! If you want customers to click your products over competitors, you’ll require professional photography services.
Ranking on the first page of Amazon can mean that you’re going to be overworked, counting the revenue generated. We guess you won’t mind!