Top Product Photography Mistakes to Avoid in 2022

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In the digital era of today, people turn to eCommerce platforms for all their shopping needs. People trust the product images available and go ahead to purchase what they want. But what if the product images are not available or the image quality is bad? It can be quite annoying for the consumers and affect the sales of eCommerce companies. That is exactly why you need professional services of product photography in Chicago. 

However, before hiring professionals, having a knowledge of common mistakes is important. 

Here are the most common product photography mistakes that you must avoid. 

·         Only One Image of the Product

Many companies have only one image of their products on their website. However, it is one of the mistakes that result in missing out on sales. As your customers cannot physically see the products, they want more images that can provide them with a comprehensive view. Differently angled pictures and a few close-ups allow the users to get a detailed view of the product. Therefore, it is important to add at least 3 to 5 images of each product to make the purchasing decision easy for customers. 

·         Inappropriate Product Background

In order to save money, many companies think of taking photographs of the products themselves. While doing so, they often overlook the background. You may not realize it, but a perfect background can actually make your product stand out. When you opt for professional product photography in Chicago, the experts mostly take the photographs against a white background. However, you can also opt for colored backgrounds for more creative product images. 

·         Overcomplicating the Images

Many times, people overcomplicate the product images. In order to make the product picture more appealing, they end up adding too many elements. But, in reality, it can do more harm than good. It shifts the attention of the customers from the core product to the photography elements. Also, it fails to convey the desired message. Moreover, it can significantly increase product photography pricing. So, if you want to make your product the focal point, it is vital to add simple yet appealing images. 

·         Lack of Uniformity

Lack of uniformity in product photographs is another common mistake that eCommerce companies commit.  When you offer more than one product, having differently styled photographs may not make your website appealing. To attract more customers, it is important to uniformly display all your products. Your product photography must focus on ensuring the same setting and style of each product image. 

Conclusion

With the increase in online shopping, product image quality matter a lot. It affects the purchasing decision of customers significantly. A high-quality picture has the potential to make the customer desire to have the product. So, without worrying about the product photography pricing, it is important to collaborate with the professionals. Having professionals by your side can enable you to get product photographs that can convert website visitors into customers. 

FAQs

What are the key elements of good product photography?

The key elements of product photography are effective lighting, proper background, and photography skills.

What color background is ideal for product photography?

Simple and plain backgrounds work best for the product images. White or light-colored backgrounds are ideal for product photographs.