EtherArts Product Photography - Articles and publications

After the coronavirus outbreak, many businesses suffered significant losses in the offline marketplace.

Gone are the days of brick-and-mortar stores. Undoubtedly there are still some shops that sell offline, but the majority of people have moved to their smartphones and laptops to shop online.

If you’re an entrepreneur or a business person in this day and age you realize the importance of visual cues and the power of the internet.

Research data shows that almost 22% of all “product returns” are because the item ‘looks different than the photo.

The digital domain essentially has four elements as its founding pillars. They are text, audio, photo, and video.

The importance of impressive product photography in upping your sales online is known to one and all.

In today's visually-driven digital landscape, businesses are constantly seeking ways to stand out and make a lasting impression on their customers.

In today's competitive e-commerce landscape, the power of visuals cannot be underestimated.

In the competitive world of e-commerce, the visual presentation of products plays a pivotal role in capturing the attention of potential customers.

In an increasingly visual and digital world, capturing the attention of potential customers is vital for businesses to thrive.

In the digital age, visual content reigns supreme, and businesses understand the pivotal role of product photography in captivating audiences.

In a world where aesthetics and authenticity rule, lifestyle product photography emerges as a dynamic and compelling way to engage audiences.

Product photography is an indispensable component of any successful marketing strategy, but how much should you budget for it?

In the world of e-commerce and advertising, product photography plays a pivotal role in capturing the attention of potential customers.

Los Angeles, the entertainment capital of the world, is also home to a thriving industry that often remains behind the scenes - product photography.

The art of product photography is a unique blend of creativity, technical expertise, and marketing insight.