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How would you sell a shirt for men? The shirt is solid beige with no prints. It comes with a collar and symmetrically aligned buttons. How can photography bring this product to life?
Product photography has its set of rules designed to meet brand requirements. However, blending lifestyle into photoshoots is an innovative method used to capture the customer’s attention. This style of clicking a commodity is called lifestyle product photography.
What is Lifestyle Product Photography?
Let’s bring back the beige-colored formal shirt into the picture. The company briefs the photographer that the shirt is worn in traditional, corporate settings. So, the professional photography expert will suggest a model.
He can wear the shirt and pose against the backdrop of a corporate office room. The photographs can be taken at conference meeting setups, by the office coffee machine, talking over the phone, and so on.
Alternatively, he can be shown in still motion depicting the lifestyle of a businessman. A complete change of scene is where he is making a grand marriage proposal to a love interest.
All these scenarios are what depict the lifestyle that is blended with the product.
Ether Arts provides the services of lifestyle product photography and more. Their mission is to help businesses grow through the power of a picture. Therefore, they have a wide range of product photography pricing packages that can fit any client’s budget.
They provide unlimited use of royalty-free images of the brand’s products clicked for publications. They have a variety of services waiting for you. Let them get behind the camera as your brand becomes the center of focus.