Accessible and Affordable Counseling, Coaching, & Conflict Resolution in Gainesville, GA. We are happy to help! Dawn M. Echols, M.S., L.P.C. Counselor/Therapist, Coach, Mediator Affordable counseling, coaching, & conflict resolution is now available through Dawning Phoenix in Gainesville! Dawn Echols, a licensed professional counselor, is the owner and Executive Director of Dawning Phoenix. Lower costs/reduced rates mean no insurance is necessary; insurance is not accepted for counseling services. Check our rates!"