Noble Clay was founded out of a desire to powerfully combat the injustices and evils disproportionately affecting American society today. Preventable chronic diseases are higher than ever in the developed world among both the affluent and those in poverty. People in lower-income areas do not have access to proper healthcare due to insurance and health care costs that are often unjust. Likewise, they do not have access to quality, holistic coaching in a lifestyle, fitness, and nutrition. When asked the question, “are we living up to our full God-given potential?” the honest answer is often a “no.”